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Content type / Building blocks

CTA Band

Global_Element_SmallCta_001

What this is used for

A reusable full-width call-to-action band: a heading, optional description, a button, and a background colour (or image). Used for the mid-page CTAs and the offers banner. Choose colours from the Kuoni palette — no free colour picker, so bands stay on-brand.

How you use it

Small reusable pieces — a button, an icon and label, a phone number — that other entries point at. Change one and every place using it changes too, so check where it is used before editing.

13

Fields you can fill in

1

Fields kept in step automatically

4

Used by

content types

Fields you can fill in

FieldWhat goes in itNotes

Internal name

internalName
required
Short text

Eyebrow (small text above heading)

eyebrow
Short text

Heading level (SEO tag)

headingLevel
Short text
Choose one of:
h2
h3
h4

Heading style (visual size)

headingVariant
Short text
Choose one of:
h2
h3
h4
h5
h6
subtitle1
subtitle2

Heading colour (theme)

headingColor
Short text
Choose one of:
inherit
primary
secondary
textPrimary
textSecondary

Heading (optional)

title
Short text

Description (optional)

description
Long text

Background colour

background
required
Short text
Choose one of:
cream
white
brand-yellow
sale-red
dark

Background image (optional)

backgroundImage
One image or file

Inner image (the round one)

innerImage
One image or file

Optional round image shown inside the band's circle, beside the heading (e.g. a travel expert's portrait). Square images work best — it is cropped to a circle. Leave empty and NO circle is drawn at all, rather than an empty ring. This is NOT the full-width photo behind the band; that is "Background image (optional)".

Button

cta
One linked entry
Links to:

Also show a 'Call us' number

callUsPhone
One linked entry

Appearance (choose the layout)

variant
Short text

Pick how this call-to-action band looks. photo = full-bleed photo with an inset cream card (use with a Background image). solid = a soft-yellow card, no photo. offer = the large sale-red 'offers' banner. Same fields either way — only the look changes. Default: photo.

Choose one of:
photo
solid
offer

Fields kept in step automatically

These appear greyed out, or not at all. They are filled in from another system, so anything typed here would be overwritten.

FieldWhat goes in itNotes

Component key (sitemap catalogue ID)

componentKey
required
Short text

What you can link to from here

Where this gets used

These content types link to this one. Editing an entry of this type changes every one of them that points at it.