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Contentful User Guide

Content types

A content type is the form behind an entry: it decides what can be filled in. There are 44 of them, holding 815 fields between them. They are grouped below by where in a page they belong.

Pages

Create one entry per page. Set its Kind, then add the sections you want in the order they should appear. A new page needs no developer work.

NameWhat it is forFields
PageGlobal_Page_Layout_001One page of the site, built from an ordered list of sections.17

Heroes

The big banner at the top of a page. You link it from the page rather than adding it to the section list.

NameWhat it is forFields
HeroHomepage_Hero_Slider_001The homepage hero.5
Hero SlideHomepage_Hero_Slide_001One full-width hero slide: a headline, optional sub-text, a background image or video, and an optional button.9

Page sections

A block that makes up part of a page. Create the entry, then add it to a page's list of sections. The same section entry can be added to more than one page.

NameWhat it is forFields
Account ListingGlobal_Body_List_001All-in-one listing block for /quotes and /bookings pages: title, subtitle, back link, tab labels, disclaimer, empty states, and a reference to the benefits panel.17
BannerGlobal_Body_Banner_001A heading, some copy, a picture and a button.20
Content rail (card row)Global_Body_ContentRail_001A heading, an introduction and a row of cards.21
Global — Body — FAQ 001Global_Body_Faq_001One question and answer, managed centrally and assigned to hotels and/or travel areas.7
Hotel — page sectionHotelDetail_Body_Overview_001One body section of a hotel or trip page.25
Item group (footer column / checklist)Global_Body_ItemGroup_001A title and a list of things under it — a footer column of links, or a section of the before-you-travel checklist.7
Itinerary LabelsGlobal_Body_ItineraryLabels_001CMS-managed placeholder / advisory copy used across the itinerary cards (e.g.13
Rich Text BlockGlobal_Body_RichTextBlock_001A heading and a block of rich text, optionally with buttons.11
Safe Hands BarGlobal_Body_TrustBar_001The 'You're in safe hands' trust bar shown at the foot of the quote / booking itinerary: a heading and an ordered list of trust marks.3
Sidebar panelGlobal_Sidebar_Panel_002A panel in the page sidebar.12

Cards

The small tiles that appear inside a row or grid. Create a card, then reference it from the section that shows it.

NameWhat it is forFields
Content cardGlobal_Card_Content_001An authored card: an article, a destination, an expert, a link tile, a customer testimonial or an FAQ.22
Product CardGlobal_Card_Product_001A curated card for a hotel or a trip idea.18

Product detail

These entries are mostly filled in automatically from our product systems. You edit only the fields the team controls — usually the wording and the choice of picture. Fields that are greyed out are kept in step with the source system, so changing them here would be undone.

NameWhat it is forFields
AccommodationGlobal_Detail_Accommodation_001Core accommodation entry; links to content/location/facilities/segmentation/alfred and room types.46
AirportGlobal_Detail_Airport_001An airport (PIM "Airport" object).21
Alfred& — ContentGlobal_Detail_Alfred_001Alfred& channel-specific content block.9
Car HireGlobal_Detail_CarHire_001A car hire offering (PIM "CarHire" object).14
Excursion / experienceGlobal_Detail_Excursion_001A thing to do, from the PIM.35
ItineraryGlobal_Detail_Itinerary_001Core itinerary / tour entry; links to content/cruise/details/seasonB, parts and assets.39
Itinerary — Part (Day)Global_Detail_ItineraryPart_001One day/segment of an itinerary (PIM "Itinerary parts").11
Point of InterestGlobal_Detail_Poi_001A point of interest (PIM "POI" object).22
PublicationGlobal_Detail_Publication_001A publication entry — e.g.7
Room TypeGlobal_Detail_RoomType_001Room type belonging to an accommodation.18
TipGlobal_Detail_Tip_001An expert tip (PIM "Tip" object).17
Tour OperatorGlobal_Detail_TourOperator_001A tour operator (PIM "TourOperator" object).16
Travel AreaGlobal_Detail_TravelArea_001Core travel area / destination; links to intro/guide/operational/weather/existing-website.43
Travel Area WeatherGlobal_Detail_TravelAreaWeather_001Month-by-month best-time-to-travel, max temperature and average rainfall.37

Building blocks

Small reusable pieces — a button, an icon and label, a phone number — that other entries point at. Change one and every place using it changes too, so check where it is used before editing.

NameWhat it is forFields
AirlineGlobal_Element_Airline_001A carrier reference: its code, display name and logo.3
Asset ItemGlobal_Element_Asset_001An image/video with its PIM asset metadata.8
CTA BandGlobal_Element_SmallCta_001A reusable full-width call-to-action band: a heading, optional description, a button, and a background colour (or image).13
Icon ItemGlobal_Element_IconItem_001An icon, a label, a line of supporting text and optionally a link.18
Link / CTAGlobal_Element_Cta_001A label that goes somewhere: a button, a navigation item, a footer link or a social icon.15
Text value (phone / availability)Global_Element_TextValue_001One short value that has to read the same everywhere it appears — the contact number, or the opening-hours line.3
TypographyGlobal_Element_Typography_001A reusable styled text element.7

Site chrome

The parts that surround every page: header, footer and page metadata. There is usually one entry, and it affects the whole site.

NameWhat it is forFields
FooterGlobal_Footer_Nav_001Site footer (singleton — only one entry expected)27
HeaderGlobal_Header_Nav_001The header at the top of every page.20
SEOGlobal_Meta_Seo_001SEO and social sharing metadata for a page9

Search

Settings for the search and 'help me choose' tools — the labels and options a visitor sees, not the search results themselves.

NameWhat it is forFields
Help me choose (guided finder)Search_HelpMeChoose_001The guided 'Help me choose' finder: heading, intro and the interests / trip styles (PIM tags) a visitor can browse by.5
Search bar (config)Search_Bar_Config_001The Where to / When / Where from / Who's going search bar.13

Settings

Site-wide configuration. These are handled by the technical team; change them only when asked to.

NameWhat it is forFields
Content Sync AlertGlobal_Config_Alert_001Two things share this type.13
Global — Config — Redirect 001Global_Config_Redirect_001One redirect, applied at the edge by Next middleware before the page renders.7
Site SettingsGlobal_Config_Settings_001Singleton holding global defaults (e.g.15